Digital Consultant

CATHERINE HANCOCK

Content Marketing | Communications | Photography

 

Anonymous Testimonials

  • "Hiring you is officially the best money I've spent on social media."

    Anonymous Amazing Client
    (International Mezzo-Soprano)

  • “Working with you has been an absolute joy. Your vision, energy, knowledge, and commitment were a breath of fresh air for me and the entire institution. I can assure you that you made a difference!”

    Anonymous Amazing Client
    (World-renowned Orchestral & Operatic Conductor)

  • “I was so inspired and informed by our last conversation. You presented so many great ideas and your knowledge as a performer, as someone who has been on multiple sides of the industry is hugely helpful. It is great to step into the season with your support, and I know I’m in the best possible hands with you.”

    Anonymous Amazing Client
    (Leading Vocal and Operatic Artist)

  • “I've had the privilege to host a few takeovers with the Metropolitan Opera and the most enjoyable one was working with Catherine Hancock. She has a wonderful personality and a brilliant work ethic. She offers sound and helpful advice and is sensitive to the needs of those with whom she works.”

    Anonymous Amazing Client
    (Met Opera Star)

  • “Catherine is incredibly creative, resourceful, diligent, and is so skilled at connecting with people that she always inspires the best outcome when working with them 🙌”

    Anonymous Amazing Client
    (Vocal Artist and Impresario)

  • "You are a supremely gifted photographer."

    Amazing client #5

    (Broadway star &
    New York Times contributor)

Content Marketing

As a visual and audio storyteller, I have has consistently prioritized content development in my work and amassed the skills to execute content creation from ideation through delivery. Utilizing my operatic training from Juilliard, my professional photography and videography skills, and my Sales, Marketing, and Branding expertise, I help individuals and brands establish and demonstrate value through the distribution of creative, engaging, and high-quality assets.

con·tent mar·ket·ing (n.)
/ˈkɒntent mɑːkɪtɪŋ/
Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. In other words, it is the creation and sharing of assets online with the intention of sparking curiosity!

Additional Services

I help clients stand out and captivate audiences through creative, tailored, and fully integrated external affairs campaigns. While my favorite thing to do is Content Marketing, I am also experienced in and offer the following services:

  • Digital Marketing

  • Brand Strategy

  • TikTok Account Management

  • Crisis Management

  • Team Training and Engagement

  • Executive Council

  • Internal Communications

  • Media Relations

Photography

Photography is an integral part of content marketing. My “do it myself” mindset led me to develop extensive photography skills and build a small mountain of a camera equipment. In addition to my work with clients, I am a professional live events, music, wedding, and portrait photographer based in New York City. Having received undergraduate and master’s degrees from Juilliard, I worked as a classical musician before moving into in-house and agency-side Marketing and Communications. With over thirty years of experience in the artist industry, I have a deep understanding of how to capture special moments with distinct artistry and storytelling – plus taking photos is my favorite thing to do. EVER.

Photographed: Vocal artists Melissa Errico, WNYC host Paul Cavalconte, pianist Tedd Firth, and The New Yorker’s Adam Gopnik at WNYC Studios, January 2023

Mini Case Studies

Building an Instagram Strategy
New Businesses

Instagram is a completely overwhelming place! I have a business to grow and run, and I don't have time to stay up-to-date on the latest trends and changes to the algorithm. Luckily, I have Catherine! She gives me simple, actionable advice, and I see immediate results when I just make small changes in how, when, and what I post. Follow Catherine's advice from week-to-week and month-to-month, and I guarantee that you will see your business grow!

Building an Email Marketing Strategy
New Businesses

Catherine helped me create and implement a strategy to organically grow my email list on social media. Having a healthy email list is ESSENTIAL for a small business like mine. There are so many "grow your email list" freebies available on Instagram that it can be overwhelming and difficult to know where to start. Catherine is a true expert, and is adaptive and creative, while also being incredibly efficient. Instead of spending months trying to figure it out by myself, Catherine made a plan for me, and I was collecting the email addresses of potential customers within a week. She also kept checking in and making sure that my strategy was up-to-date, and helped me adapt so that I continued to see results over time.