Content Marketing

Under the Met Opera’s chandeliers at their annual cleaning for a piece I produced during my tenure managing their organic social media.

While there is still a place for traditional PR, Communications, and Marketing, it is undeniably becoming less relevant and effective. With the rise of social media, content developers have become an essential part of brand strategy and successful sales tactics. Unlike most External Affairs professionals, I got my start in content creation before joining in-house and agency teams. Understanding that providing audiences with content that is valuable and offers distinct solutions to existing problems is key to brand success – and that traditional pitching no longer can guarantee results – I was able to bring my creative skills to my positions and quickly advance professionally. Along the way I gained a holistic understanding of every piece of the Comms / Marketing puzzle, executing traditional campaigns and supporting them with content marketing:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

I have produced, written, project managed, and published thousands of pieces of content for clients and institutions; scroll below or visit my portfolio to see a sampling of my favorite examples of how Content Marketing can be effectively used in social media, web development, email marketing, and more.

  • After internally pitching a feature on the 100 chorus members making their Met Debuts in Gershwin's Porgy and Bess, I approached chorus members, interviewed, transcribed, and wrote "The Many Faces of Catfish Row" for the Met's website. The piece was repurposed for email marketing and social media.

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  • After receiving a DM about a 4-year-old Magic Flute Super-fan in the Met's "other" folder, I facilitated a feed post featuring the young Papageno fanatic, and facilitated free tickets to the performance, as well as a backstage meet n' greet with the "real" Papageno!

    Meet Bryce

  • Marketing an agency is tricky - you have to consider how to best represent your clients, while demonstrating personality, promotion, and a sense of trendiness. In this Reel, I was able to highlight a press placement we secured, highlight two clients, and utilize trending sounds and formats.

    Watch Reel

  • I've launched and built many high-profile artists' TikTok accounts. In this video, a duet that I arranged became very meta on many levels ;)

    View on TikTok
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